While coworking as a form of office space is new to the business world, coworking, as a concept is not. It is in human nature to gather and share; most people like to work around others, especially in a safe environment free from office politics. The shift from industrial society to one of knowledge has created the need for shared office space that can be rented for short periods of time rather than year to two-year leases.
However, just because you work closely with your neighbor does not mean there is knowledge sharing going on. In order to insure coworking is working as it should, making people share not only space but ideas and professional help as well, like-minded workers must be put in the same area. Also there needs to be monthly or bi-monthly gatherings in which these like-minded individuals can come together to exchange thoughts on potential business ideas.
What’s important to realize is that while the shared space in itself is a great business asset, you can only truly get the most out of it by sharing more than just the space. Talk to your coworkers. Get their input and help. If you are struggling with an assignment, a pair of fresh eyes can help immensely. Coworking will save you money for your small business no matter what, but wouldn’t you like to get more out of it than just that?